Grab officially launches on-demand food delivery service GrabFood in Hanoi

On 2nd October 2018, Grab, Southeast Asia’s leading O2O mobile platform, today officially launched its on-demand food delivery service GrabFood in Hanoi. This not only marks an important milestone in Grab’s journey towards becoming the leading everyday super-app that offers Vietnamese and Southeast Asian consumers the most essential daily services but also reaffirms its commitment to long-term investment in the Vietnam market as a technology company.


With the official launch of GrabFood, Hanoi has become the second city in Vietnam to receive the wide range of Grab’s consumer services, including on-demand transport (GrabTaxi, GrabCar, GrabBike), parcel delivery (GrabExpress), and food delivery (GrabFood) through one mobile app.

Wanderlust Tips Magazine | Grab officially launches on-demand food delivery service GrabFood in Hanoi

GrabFood is a natural extension of our transport offerings. Vietnamese consumers are excited to try new things and will choose a food delivery platform that offers the most dependable service providing the widest range of food offerings with the best value-for-money and fastest speed of delivery. GrabFood meets these needs of consumers, while at the same time, enables better income and revenue opportunities for our delivery and merchant partners in Ho Chi Minh City and Hanoi, especially those with shops or stalls located in more remote areas”, said Jerry Lim, Country Head of Grab in Vietnam.

With the official launch in Hanoi, GrabFood has also introduced attractive promotional programs such as “Happy Snack Time” from 2 pm to 5 pm, Tuesday to Friday. Hanoian consumers can now have a taste of the most famous local delights such as Dinh Liet snail, Lake Side’s sweet and sour salad, Huyen alley’s rib congee, and Tam Thuong fried rolls – all delivered quickly and directly to consumers’ homes or offices with just a few taps. “With no minimum order required, consumers can order from the wide selection of cuisines available, enjoying the convenience of having their favorite food delivered fast, right to their doorsteps within 25 minutes on average. Additionally, with the program named ‘Newest creation from your favorite local merchants’ in cooperation with strategic partners, customers in both Ho Chi Minh City and Hanoi can enjoy food and beverage selections exclusively available on the GrabFood platform, for example, Tam bao Doan vien and Uyen uong vong nguyet from Gong Cha”, said Demi Yu, Regional Head of GrabFood Thailand, Malaysia, Vietnam and the Philippines.“GrabFood is the next major step in our path towards becoming an everyday super-app that meets the daily essential needs of consumers. Our interconnected and interlinked services enable us to build an ecosystem that benefits not only our customers and driver-partners but also our merchant-partners and delivery-partners. Currently, 2 out of 10 Vietnamese are using Grab’s services every month. As a technology platform, Grab is committed to long-term investment in Vietnam, thereby improving the quality of living by better serving the Vietnamese and driving Vietnam towards the digital economy.” – Jerry Lim added.

Grab is one of the most frequently used O2O mobile platforms in Southeast Asia, providing everyday services that matter most to consumers. Today, the Grab app has been downloaded into over 109 million mobile devices, giving passengers access to over 8 million micro-entrepreneurs. Grab offers the widest range of on-demand transport services in the region, in addition to food and package delivery services. Grab’s food delivery service, GrabFood, is the only food delivery company operating across Malaysia, Singapore, Vietnam, Indonesia, the Philippines, and Thailand. Grab Financial increases access to cashless services for millions of Grab customers across Southeast Asia, and connects the underserved and unbanked population to financial services.

Grab is one of the most frequently used O2O mobile platforms in Southeast Asia, providing the everyday services that matter most to consumers: Commute, eat, deliver shopping – and pay with one e-wallet. Grab believes that every Southeast Asian should benefit from the digital economy, and the company provides access to safe and affordable transport, food and package delivery, mobile payments, and financial services. Grab currently offers services in Singapore, Indonesia, the Philippines, Malaysia, Thailand, Vietnam, Myanmar, and Cambodia.

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