In March 2022, Uber, the most popular mobility service provider on apps, announced its latest ambitious product: Uber Explore. The new function opens up an enormous amount of possibilities as all the untidy tasks of preparing and planning for your trips, from bookings, looking for events, to learning about the best locations in your intended destinations, now can be easily done in a single mobile application.[rpi]
What is Uber?
Uber Technologies, Inc. – Or as people lovingly called it Uber, is an American service provider, based in San Francisco with operations from all over the world. It aims to tackle any kind of mobility that people have to do every day, from shipping packages, delivering food, and taking people to their locations. If it is about transportation, Uber has got it for you.
Uber Explore: A new tool to serve as a competitive edge
In 2022, as a quick respondent to the fact that tourism is returning to the previous state before the pandemic, Uber released its newest extension to the mobile app: Uber Explore. Present itself as a “tab” in the Uber App, Uber Explore will, according to Uber, recommend destinations in categories such as food and drink, art and culture, nightlife, music and shows, and more will be populated based on a user’s previous use of Uber and Uber Eats. Riders will be able to easily book a ride by using the app’s “ride there now” feature. For the time being, some restaurants and bars would provide 15% off rides, up to $10.
A necessary change
This is Uber’s effort to keep their customers’ engagement by browsing the app to plan out travel plans without existing their apps. Respectively, as the markets are becoming tighter day by day, it is inevitable that creativeness and expansion are needed to come into play for Uber.
Even though Uber is diversifying its revenue streams, with delivery and freight expanding 78 percent and 245 percent, respectively, since Q4 2020, the ride-hailing industry remains the company’s cash cow. And, despite great revenue growth last year, Uber is still not profitable, and will likely experiment with new ways to drive visitors to its platform until it is.
A new, potential way to travel with Uber
Uber Explore, nevertheless of its company status, is in itself, an innovative and revolutionary idea, as now the key to customers’ needs is convenience. The idea can strike gold if done right, and Uber knows it. Currently, there are a few promising benefits that can set the rail for future developments for the app.
Customers can use the “ride there immediately” feature to quickly book a ride with their pre-populated destination by just pressing a button.
You’ll see suggestions for experiences based on your past use of the Uber and Uber Eats apps. We use your favorite places to go and things to eat to suggest the best places to explore in your city automatically.
Uber Explore Offers
We’ve hand-picked some of the best locations to visit, and for the time being, you’ll enjoy 15% off rides up to $10 at the top restaurants and pubs. The deals will always change depending on what’s hot in your neighborhood.
Because you may pay with your Uber Wallet & Payment profile, purchasing tickets to events and experiences will be simple.
The expansion keeps going
As of right now, Uber Explore is connected to other service providers and event operators from 14 U.S. cities (Atlanta, Chicago, Dallas, Houston, Los Angeles, Memphis, Minneapolis – St Paul, New Orleans, New Jersey, Upstate New York, Orlando, San Antonio, San Francisco, Seattle) and one international link to Mexico City. The map for Uber Explore will be dramatically formed in the upcoming weeks, promising worldwide scales.