In the current context of integration and development, tourism is emerging with many modern and creative trends. It cannot be denied that tourism contributes significantly to the development of fashion, as the promotional strategies of many famous brands focus on tourism aspects.
Luxury fashion brands are not simply expensive designs utilizing high-quality materials, but they also convey many other meaningful messages. The collections of high-end fashion labels usually have a distinctive narrative with the intention of sparking a sustainable world in this modern era.
1. Building an environment-friendly fashion world with green tourism
Green tourism, which combines cultural, natural, and environmental education, is seen to be a fascinating and fulfilling experience with the aim of maintaining and developing ecological resources in a sustainable manner. The preservation of the environment and tourist awareness are increased through building the foundation for sustainable tourism growth. Visitors can get new insights into the value of the environment and ecosystems to the standard of living through sustainable tourism. Most notably, one of the major forces behind the growth of the fashion business is green tourism.
It is time for well-known and premium fashion firms to alter their company growth plans as the link between travel and fashion grows closer and more intertwined. Numerous fashion trends that suited consumer desires emerged.
This can be exemplified when green tourism combines sports, and sportswear products from brands such as Adidas or Nike to attract a large number of consumers. To respond to the sustainability movement, these businesses develop more products using environmentally friendly materials and say ‘no’ to plastic. Therefore, green tourism can completely create a sustainable, natural but still extremely luxurious fashion world.
2. Benefiting fashion brands through shopping tourism
Retail sales of fashion brands tend to increase in proportion to the development of the domestic tourism industry. Currently, a new tourism trend is being shaped and developed called ‘shopping tourism.’ Thus, fashion businesses frequently place a strong emphasis on the tourist industry in their growth strategy.
Consumption psychology and shopping behaviors are considered one of the key factors in consumers’ purchasing decisions. For wealthy families, it is often easier for them to make payments when the item can meet their criteria. The fact that tourists will often spend a significant amount, or even half of their travel budget, on shopping for things they cannot find in their home country, or simply purchase genuine items. For example, customers are more likely to buy Chanel and Gucci items in the US or France than in China.
Businesses in the tourist industry may predict the potential of retail tourism based on the present scenario. In the new era, when fashion is considered an essential item, travel also plays an important role in balancing people’s emotions. Shopping tourism was once a link between two previously distinct sectors, but going forward, they will grow together.
3. Resort tourism and the return of resort fashion styles
Photo: The Dharma Trails
Seasonal fashion collections are most popular at a time when the world around us is continually changing. The resort tourist industry is currently expanding at a greater pace than many spring-summer or fall-winter fashion trends. Instead, tourists now prefer resort-wear fashion. This is also considered a factor contributing to reshaping the focus of the fashion industry.
Vacation travel is a popular choice among tourists nowadays since it helps them unwind and reduce stress. They constantly search for suitable outfits that would make them feel the most at ease and confident. Fashion companies are striving to offer distinctive and opulent designs apart from bikinis or cover-ups from head to toe.
Sunglasses or beach hat designs are further possible innovations in this travel trend, in addition to stylish clothing appropriate for resort vacations. Every design and fashion style appears to have its own unique vibe. Consumers’ vacation experiences are improved by fashionable resort attire, which also helps them feel their best and enjoy their travels more.
Tourism trends are the premise for the birth and development of new fashion styles. High-end fashion brands always know how to capture trends and create designs that suit consumer vibes. Therefore, those who have both a passion for travel and a passion for fashion do not worry about the issue of travel fashion. Those luxury brands will always keep up with the latest travel trends and launch various outfits to help consumers comfortably enjoy the holiday to the fullest.