On 30th June 2017, one of the biggest events of Taiwan Excellence Campaign 2017 – Taiwan Excellence Experiencing Zone has been implemented at Aeon Mall Long Bien. From 30th June to 2nd July, the event is momentous than ever with the participation of 66 top brands, as 2017 marks the 25th year of Taiwan Excellence’s establishment in international territories.
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Taiwan Excellence is an international campaign sponsored by the Bureau of Foreign Trade (BOFT) under the Ministry of Economic Affairs (MOEA) and organized by the Taiwan External Trade Development Council (TAITRA), with the purposes of introducing and promoting Taiwan Excellence Award-winning products to developing markets, including Vietnam. Granted with the achievements from the previous seven years, Taiwan Excellence Experiencing Zone 2017 will feature premium made-in-Taiwan products from 66 world-leading brands, spanning across three categories namely ICT, home appliances, health care and fitness. This is not only an annual gathering for Taiwanese businesses to connect with Vietnamese consumers, but also an opportunity for Vietnamese people to personally have a taste of advanced technologies from the 10th global ranking player in innovation.
For every year, Taiwan Excellence will prepare an exclusive theme for its annual campaign in Vietnam in general and Taiwan Excellence Experiencing Zone in particular. Regarding that, Mr. Richard R. C. Shih, Representative, Taipei Economic and Cultural Office in Vietnam remarks: “Thanks to the encouragement and favor of Vietnamese consumers, Taiwan Excellence has embarked the 8th year of operation in the country. This year, we wish to highlight the distinctive characteristics of Taiwan Excellence Award-winning products – which are impressive in every aspect (R&D, design, quality, marketing and manufacturing), yet so friendly and useful for Vietnamese consumers to choose as gifts for themselves or their loved ones. This idea has inspired us to create the umbrella theme for the 2017 campaign: Taiwan Excellence – The gifts that always impress you”.
Attending the event, apart from the chance to explore and experience innovative Taiwanese products, visitors can participate in the impressive interactive introduction sessions, a series of entertainment and interaction activities and performances from Brand Ambassador Minh Hang, with attractive prizes from the organizers.
There are many impressive “gifts” for wide range of visitors. For photo-holics, it is HTC U11 – the newest flagship that brings you 3D liquid glass surface, vivid new colors that transforms light with every movement you make and DxOmark 90 rate – highest ever rating for a smartphone camera and more.
Tech lovers will have chances to admire “The ASUS Designo Curve Monitor” – the largest curve screen LED TV in the world with VA (vertical alignment) technology. And if you are sport enthusiasts, you can experience “JOHNSON Treadmill 8.1T” which not only brings you a healthy and active lifestyle but also allows you to experience the immersive interactivity and breathtaking footage of Virtual Active on your home television set with the Passport system. Especially, in Excellence Experiencing Zone, travelers will see “The DrivePro™ 50 Car Video Recorder” in extremely compact size with built-in G-Sensor that detects the impact and instantly trigger emergency recording mode.
For the upcoming event, Taiwan Excellence will be showcased in Taiwan Expo at Saigon Exhibition and Convention Center (799 Nguyen Van Linh, Tan Phu Ward, District 7, Ho Chi Minh City) from July 26th to 28th, 2017.
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