On the quieter northeast coast of Phu Quoc, where Bai Dai Beach turns golden every evening, Sheraton Phu Quoc Long Beach Resort is building its identity around a different kind of luxury: time. General Manager Daniel Muhor, who brings more than two decades of international hospitality experience across Thailand, China, India, Bangladesh, and Australia, sits down with Wanderlust Tips to unpack what slow travel really means at scale, from multigenerational family experiences and villa-exclusive rituals to sustainability woven quietly into everyday moments, and why this quieter summer season might be the resort’s best-kept secret.
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Slow Travel is increasingly discussed among resorts, but often stays at the level of a marketing slogan. At Sheraton Phu Quoc, could you share specific experiences designed for multigenerational families, from grandparents to young children, that let everyone participate together at an unhurried pace?
At Sheraton Phu Quoc, slow travel is very much about creating opportunities for families to reconnect and for guests to engage with one another. That’s why we’ve designed both our accommodations and experiences around a family and community-centric approach.
Beyond offering a range of rooms and villas suitable for different family sizes, we provide activities that guests of all ages can enjoy together at their own pace. From cooking classes and gardening activities to movie nights and our Kids Club, families can choose how they spend their day without feeling tied to a schedule.
Community is also an important part of the Sheraton experience. Through our daily activities and gathering spaces, guests have opportunities to connect not only with their loved ones but also with fellow travelers.
In many cultures, dining is also another way people get together. With that in mind, we offer a variety of cuisines including Vietnamese, Italian, Korean, and Indian. Families with different tastes can comfortably gather around the same table. Ultimately, our goal is to create an environment where guests can slow down, reconnect, and enjoy meaningful moments together.
How is sustainability woven into these family experiences? Could you give a concrete example that lets guests feel sustainability as more than just a communications message?
Sustainability and slow travel go hand in hand because both encourage a more thoughtful way of experiencing a destination.
At Sheraton Phu Quoc, we try to incorporate sustainability into experiences that guests are already enjoying. For example, our gardening activities allow families to learn about the plants, herbs, and produce grown around the resort, while our culinary team incorporates these homegrown ingredients into many of our dishes.
These experiences help guests develop a closer connection with the destination and a better understanding of where their food comes from. Rather than presenting sustainability as a separate initiative, we are proud to make it a natural part of the guest journey. When guests leave with a greater appreciation for the local environment and community, I think that’s when sustainability becomes truly meaningful.
Over your 25 year career, you’ve held leadership roles across markets including Thailand (Khao Lak), China, India, Bangladesh, and Australia. How has this diverse experience shaped your approach to Slow Travel in Phu Quoc, particularly compared to other beach resort properties you’ve led?
Working across different countries has shown me that while travelers come from different cultures and backgrounds, they’re increasingly looking for the same thing: quality time and meaningful experiences.
What I’ve learned is that slow travel isn’t about doing less, it’s about enjoying experiences more intentionally. At Sheraton Phu Quoc, we focus on creating an environment where guests don’t feel rushed. They can spend the morning on the beach, join a family activity, enjoy our diverse cuisine offerings, or simply relax by the pool without feeling the need to follow a packed itinerary. Our role is not to fill every hour of a guest’s day, but to create opportunities for genuine connection with family, local culture, and the island itself at the comfort of their own accommodation.
Phu Quoc has a natural rhythm that supports this mindset, and we’re fortunate to have the setting and the team to help guests embrace it.
The resort offers two accommodation types, building rooms and villas. From a Slow Travel perspective, how do the experiences differ between the two, and which guest profile would you recommend for each?
The hotel rooms are ideal for couples, solo travelers, and smaller families who enjoy being close to the heart of the resort. Guests can easily participate in our daily activities, from fitness sessions and cooking classes to cultivated community gatherings, which reflect Sheraton’s focus on connection and bringing people together.
Our villas offer a different experience, one that is particularly well suited for families and multigenerational groups. With spacious layouts, private pools, and dedicated living areas, they create an environment where families can spend quality time together at their own pace. We have also introduced villa-exclusive experiences such as Villa BBQs, fresh produce offerings, and private cooking classes, allowing guests to enjoy the comfort and privacy of their villa while still benefiting from our resort services. It combines the warmth and familiarity of home with the luxury and convenience of a resort, creating a truly elevated home-away-from-home experience.
Bai Dai Beach is known for its private sunset views. What role does this setting play in shaping the “slow down” atmosphere for guests, compared to livelier areas of Phu Quoc?
Bai Dai’s direct sunset views naturally encourage guests to slow down. Every evening, people take time away from whatever they’re doing to head to the beach and enjoy the sunset. What I find interesting is that you won’t find people rushing away from this scenery. Guests tend to stay a little longer, relax, and really embrace the moment. I’ve been here for more than three years myself and have never found it any less impressive. Compared to the livelier areas of Phu Quoc, our beach offers a more peaceful environment where guests can disconnect and really take in the moment.
This summer, Phu Quoc feels quieter than the year-end peak season. Are you using this period to roll out anything special for the slow travel experience?
While summer is generally a quieter period than the year-end peak season, it can be a wonderful time for our guests who prefer a more relaxed travel experience.
We are using this period to enhance several aspects of the resort, including refreshed dining experiences, expanded menu offerings, new family-friendly programming, and preparation for our most anticipated NYE celebration. These initiatives are designed to encourage guests to stay longer and explore at their own pace.
At the same time, we’re investing in our associates and preparing for the busy season ahead. Great hospitality starts with great people, so this is also an important opportunity for our team to recharge and continue developing their skills. The goal is always to deliver an even better experience for our guests.
If you had to choose one moment during the day at the resort that best captures the spirit of Slow Travel, what would it be?
I would say the early morning hours. Phu Quoc is well known for its beautiful sunsets, but there’s something equally special about the start of the day. Before the island fully wakes up, the resort is calm, the beach is peaceful, and guests can simply enjoy the changing color of the sky without distractions. Whether it’s a morning walk, a hearty breakfast at Daily Social, or just taking in the fresh air, it’s a moment that encourages people to slow down and be present. To me, that’s what slow travel is all about.
Wanderlust Tips would like to thank Mr. Daniel Muhor for his time and for sharing such thoughtful insights into the art of slow travel at Sheraton Phu Quoc Long Beach Resort.
About Sheraton Phu Quoc Long Beach Resort
Nestled along a pristine stretch of beachfront on the northeast coast of Phu Quoc, Sheraton Phu Quoc Long Beach Resort offers a tranquil island escape with 381 ocean- and garden-view rooms and suites, alongside 78 spacious luxury villas with private pools. With diverse dining venues, guests can enjoy a culinary journey spanning authentic Asian flavors to refined Western classics. The resort also offers versatile event spaces for intimate gatherings and celebrations of up to 1,600 guests, with a dedicated Convention Centre just minutes away for larger events of up to 3,000 participants.
General Manager Daniel Muhor Profile
Daniel Muhor, General Manager of Sheraton Phu Quoc Long Beach Resort, is an Australian hospitality professional with over 25 years of international experience across Australia, Thailand, China, India, and Bangladesh. A graduate of Victoria University, Melbourne, Daniel has held senior leadership and pre-opening roles with leading hospitality brands including Le Méridien, Westin, and Marriott. Throughout his career, he has successfully led large-scale resorts and hotel complexes, building high-performing teams and driving operational excellence. His leadership has been recognized with multiple industry achievements, including General Manager of the Year and Leadership Excellence awards at the 2020 Marriott International APEC General Manager & Hotel Awards.
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