The JW Marriott San Antonio Hill Country Resort & Spa is thrilled to announce tickets are now on sale for ICE! featuring the holiday classic, Frosty the Snowman™. The iconic frozen attraction returns to the resort as part of the annual Hill Country Christmas celebrations, from Nov. 22, 2025, through Jan. 4, 2026. Created by Gaylord Hotels, the longstanding tradition of ICE! is a signature holiday attraction featured at six resorts nationwide this Christmas season.

Kept at a frosty 9 degrees Fahrenheit, guests will step into the whimsical story of Frosty the Snowman™, brought to life through massive hand-carved sculptures and 11 immersive walk-through scenes.

A team of 40 master artisans will journey nearly 7,000 miles from Harbin, China, to San Antonio, Texas, to bring the magic of ICE! to life.

In addition to ICE!, the resort’s Exhibit Ballroom will completely transform into “Reindeer Ridge,” a 40,000 square foot holiday hub of beloved Hill Country Christmas activities. Returning activities include:

Explore the Wonders of JW Marriott San Antonio Hill Country Resort & Spa During the Holiday Season

Snow Flow Mountain, a multi-lane tubing hill made of real snow and providing hours of alpine fun for all ages
Snowball Build & Blast, an interactive game where guests can make and throw snowballs to score points and boost the power of the snow-making machine
Mrs. Claus’ Christmas Traditions, where Mrs. Claus will host a retelling of “‘Twas the Night Before Christmas” and a sing-along of holiday carols, complete with Santa’s favorite cookies and milk
Gingerbread Decorating Corner, where guests will be able to decorate gingerbread houses and have an opportunity to meet Nutmeg, the gingerbread man
Build-A-Bear Workshop® has been adding a little more heart to life for more than 25 years! Visit Build-A-Bear® to experience the fun of personalizing furry friends and taking part in our one-of-a-kind Heart Ceremony. Add adorable outfits, sweet scents and fun sounds to make any furry friend the perfect gift or a cuddly Christmas keepsake!

The resort will debut a new holiday scavenger hunt for guests of all ages. A frozen flurry has swept through the resort, scattering vibrant clothing and accessories meant for decorating Christmas snowmen. Embark on a festive quest to find these scattered pieces and use them to design your very own snowman, bringing the Christmas spirit back to life during the Snowman Scramble Scavenger Hunt.

Guests can look forward to cherished Hill Country Christmas traditions at JW Marriott San Antonio Hill Country Resort & Spa.

Starting today, guests can book early bird tickets or packages to receive a limited-time discount. Restrictions and blackout dates apply. The exclusive ICE! Stay & Play Packages are now available for advance online reservations and include overnight accommodations plus two tickets to ICE! for each night of your stay using booking code 1GC. Overnight guests also enjoy resort-only benefits, including:

Complimentary “Chill Pass” for front-of-line access and reduced wait times at ICE!

For full details on the exclusive resort packages and all the exciting holiday activities taking place at the resort, visit website.

Experience everything the JW Marriott San Antonio Hill Country Resort & Spa has to offer this holiday season. Book an overnight stay and receive exclusive access to luxury amenities. Relax at the nine-acre River Bluff Water Experience with temperature-controlled pools and hot tubs. Enjoy dining at eight acclaimed outlets and play golf on two 18-hole PGA TOUR championship courses at TPC San Antonio.

About Gaylord Hotels’ Original Attraction ICE!

The annual ICE! Christmas events bring to life beloved holiday stories hand-carved by master artisans from Harbin, China at resorts around the United States.

About JW Marriott San Antonio Hill Country Resort & Spa

Welcome to a San Antonio resort truly worthy of the Lone Star State.

Whether you’re seeking a peaceful respite, a productive meeting, or an exciting and fun-filled family vacation, JW Marriott San Antonio Hill Country Resort & Spa is designed not just to exceed expectations but redefine them.

About JW Marriott

JW Marriott is part of Marriott International’s luxury portfolio of brands and consists of beautiful properties and distinctive resort locations around the world. JW Marriott is a tribute to the founder of Marriott International, J. Willard “J.W.” Marriott, who prioritized his own well-being to better care for others. Inspired by his approach to life and rooted in holistic well-being, JW Marriott properties offer a haven designed to allow guests to focus on feeling whole.

About Marriott Bonvoy®

Marriott Bonvoy’s extraordinary portfolio offers renowned hospitality in the most memorable destinations globally, featuring 30 brands tailored to every type of journey. From The Ritz-Carlton and St. Regis to W Hotels and more, Marriott Bonvoy has more luxury offerings than any other travel program. Members can earn points for stays at hotels and resorts, including all-inclusive resorts and premium home rentals, and through everyday purchases with co-branded credit cards.

All of these offerings contribute to creating unforgettable experiences for guests at the JW Marriott San Antonio Hill Country Resort & Spa.

Join us for a holiday season filled with joy and unforgettable experiences at the JW Marriott San Antonio Hill Country Resort & Spa.

About Universal Destinations & Experiences

At the JW Marriott San Antonio Hill Country Resort & Spa, guests can enjoy a blend of luxury and comfort, ensuring a memorable stay.

Universal Destinations & Experiences, a unit of Comcast NBCUniversal, offers guests around the globe the world’s most innovative, thrilling, and popular entertainment experiences. Our portfolio is comprised of world-class theme parks featuring the industry’s most thrilling and technologically advanced attractions, exceptional hotel and resort properties, and unique merchandise, games, culinary, virtual, and live entertainment experiences. All are designed to create immersive, memorable, and emotionally fulfilling moments for people of all ages looking to take their accommodations and entertainment to new heights.

Join us for a holiday season filled with joy and unforgettable experiences at the JW Marriott San Antonio Hill Country Resort & Spa.

We invite you to celebrate the festive season with us, creating lasting memories at the JW Marriott San Antonio Hill Country Resort & Spa.

Build-A-Bear is a multi-generational global brand focused on its mission to “add a little more heart to life.” It appeals to a wide array of consumer groups who enjoy personal expression in making their own “furry friends” to celebrate and commemorate life moments.

Experience the joy of creating your personalized furry friend at the JW Marriott San Antonio Hill Country Resort & Spa this holiday season!

For more than 25 years, Build-A-Bear has engaged audiences of all ages, adding heart to life’s moments.

Celebrate the holiday season together, making memories that last a lifetime at the JW Marriott San Antonio Hill Country Resort & Spa.

Join us at the JW Marriott San Antonio Hill Country Resort & Spa for a unique Build-A-Bear experience that your family will cherish!

Celebrate the holiday season together, making memories that last a lifetime at the JW Marriott San Antonio Hill Country Resort & Spa.

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